Exactly how the new media have the power? In this issue, the astute people have reached a consensus.
"New media is a very impressive growth rate. New Media dosage should be much higher than the growth rate of traditional media." CCTV CTR research firm, said Wei Qi, director of the cases.
Have the most extensive source of new media elements of the media, is the television investors train, train operators and television media advertising operator. The cover train television network covering almost all the developed coastal areas and major cities in the Mainland, the number of years, covering more than 120 million people.
According to the latest survey of CTR in 2005, the top ten domestic advertising companies, at least three or more selected source media such wide influence of new media. At the same time, another media management from the People's University Institute of Survey, said the domestic traditional media in the newspaper group, its advertising revenue is facing a 10% to 30% of the sectoral decline.
If you are domestic companies and institutions of the investigation results are not very interested, let us look at the media king Rupert Murdoch is how to make judgments. This is Murdoch in a public speech not long ago referred to.
"We need to recognize that the new generation access to news and information of the time, method and sources have undergone tremendous changes. They do not want to rely on the morning newspaper to get the latest information and does not need newspapers to tell of God-like tone what they are important. "
76-year-old Murdoch has also learned to change. In early 2005, Murdoch called a number of executives to formulate strategies for development of the Internet news groups. Subsequently, the News Corp. 580 million U.S. dollars acquisition of Intermix Media.Intermix Media has more than 30 entertainment, games and social networking site, MySpace.com has become one of the Internet world, a trump card. Murdoch, after it has acquired game company IGN Entertainment Web network and network sports company Scout Media and so on.
In almost all the new media leveled today, even arrogant Murdoch has to admit: The days before, and now the trend is reverse for us. If the traditional media do not conform to the trend of technological change, the completion of the transition for new media, then even the impregnable "Berlin Wall", there will collapse one day.
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